The ceremonial presentation of the advertising video clip "Switch on Ukraine" which will be broadcast by all major European TV channels within the framework of Ukraine's promotional campaign for EURO 2012 took place earlier today, 4 November. The new clip was presented by Ukrainian Vice Prime Minister Borys Kolesnikov at the Information centre "Ukraine-2012". The TV advertising clip "Switch on Ukraine" was created in order to form a positive image for our country for EURO 2012. The clip has been created by the Shootgroup production studio (Ukrainian director Yulian Ulybin and German cameraman Torsten Lipstock). According to Borys Kolesnikov, the clip is primarily aimed at familiarizing Europeans with the ethnic flavor of the Ukrainian people, the country's spirit of freedom and hospitality. "Until recently, Ukraine used to be 'terra incognita' for the majority of European citizens. With this promo clip and its slogan 'Switch on', which was not chosen by accident, we are going to 'switch on' Ukraine for the world: to enable foreigners to get to know it better and to ignite it in their hearts," Mr Kolesnikov said. Promo clip director Yulian Ulybin said that its story is based on the arrival of foreigners in Ukraine; they saw our country with their own eyes and opened it for themselves: a new, undiscovered, but modern country. "The clip 'Switch on Ukraine' is a jump into our country's unforgettable fairytale world. Nothing of this kind had ever been created in the promotion of Ukraine abroad until now. Ukraine's location, with its magnificent natural landscapes, history and architectural heritage, traditions and mysteries of the Ukrainian people are known to very few people in the world. We want to present our country in Europe in the best possible way. This is extraordinary experience for us," Mr Ulybin said. The clip lasts for 90 seconds. There are also short versions of it - 60 and 30 seconds long. All these video clips will be broadcast on the European TV channels Euronews, Eurosport and BBC. Work on the clip lasted from 12 October to 1 November this year. Filming took place in the brightest cities of Ukraine. Вице-премьер-министр Борис Колесников представил промо-ролик "Включи Украину", который будет транслироваться на ведущих европейских телеканалах и посвящен проведению Евро-2012 в Украине, передает корреспондент РБК-Украина. Б.Колесников отметил, что первый показ ролика состоится на телеканале Eurosport 16 ноября. Всего же, по его словам, планируется снять "минимум 5-6 подобных промо-роликов для трансляции на телеканалах Eurosport, Euronews i BBC". Как сообщил Б.Колесников, данный ролик был создан для формирования позитивного имиджа страны в преддверии Евро-2012. "Украина в данном случае рекламирует себя как страну, которая примет Евро-2012. УЕФА же с 8 июня 2011 г. будет рекламировать уже сам турнир Евро-2012", - заявил Б.Колесников. Он также сообщил, что работа над роликом проходила с 12 октября по 1 ноября с.г. Режиссером ролика стал украинский специалист Юлиан Улыбин, оператором - немецкий специалист Торстен Липсток.